Native Extracts' New Website Expands Natural Ingredient Discovery
Health, Wellness and Beauty Brands Get Closer to their Natural Ingredients
[Alstonville, New South Wales, 5 January 2023] Since launching NATIVE EXTRACTS publicly in 2013, Owner, Innovator and Managing Director Lisa Carroll has always been driven to discover new knowledge about phyto-compound profiles of botanicals. She set out to evolve the botanical extract, share the new science with the entire supply chain (growers, chemists, distributors, universities, brands) and offer greater natural solutions for consumers - sharing knowledge for others to further innovate from. By offering more information, NATIVE EXTRACTS (NE) needed to make it more accessible and digestible, especially across approximately 400 ingredients for various industry sectors. They now offer the ability to search by botanical species, plant part, origin, specific phyto-compounds, explore potential applications and collections, imagery, connections to growers, and client features, revealing brands that care about traceability, transparency, and responsible ingredient sourcing.
Following Lisa’s vison to help clients get closer to their products, learn more and search by unique objectives, NE is very proud to announce their new website, which is just the beginning of greater interaction and connection with ingredients. The website brings new ranges that not only amplify the brilliance of nature’s design, new technologies and protocols, but also raise new benchmarks in concentrations, expanding knowledge on a botanical’s entourage. This platform will share NE’s emerging research, including anti-inflammatory studies, new work on the impacts of combining different species’ entourages, as well as unprecedented identification of over 600 unique and individual metabolites, exploring synergistic innovation.
A circular approach to the next generation of natural ingredients is about building relationships across the supply chain, and NE has designed this website to bring each ingredient full circle over time. From the farms, where they work on raising inclusion of First Nation growers across the primary industry, the origin of each of their ingredient’s raw botanicals. Or “From the Lab”, where they collaborate with some of the best researchers and biotech innovators, they reveal the compounds harnessed within each Cellular Extract and exciting research on their potential for specific concerns (i.e Harnessing the Natural Vitamin C molecule in an aqueous format (NE Kakadu Plum Cellular Extract and more recently their essenXceTM - a breakthrough they launched in 2013 and continue to perfect, delivering unprecedented concentrations and shelf life.) They share their antioxidant trials, identifying the highest performing species they have discovered.
Lisa shares, “What we do will always become a valuable resource for someone else - for product development, ingredient ideas or revaluing growers’ crops. Sharing the science and building new markets. It is not enough to be natural or just tell stories, you need to demonstrate you know the story and you are connected or even participating in it. It is an exciting time as these changes are taking hold. It can be about science, community, origin, supporting growers, socio-economic change. It can be circular and inclusive, holistic, and interdependent. Brands are realising without growers there are no natural brands and without brands, there will be no markets for growers. We’re starting to see how we are all part of the story, and each other’s success.”
As an emerging phyto-tech company, NE is becoming an industry choice for large grower groups who are commercialising their crops in new formats to break into new markets outside of traditional food crops or the bushfood industry. Leading university facilities are also approaching NE to partner on specific targeted application research due to the integrity of NE’s natural molecules, and the unique library of botanical species gathered over a decade of plant profiling.
The website captures all of NE’s ingredient advances, highlighting innovation partners and grower collaborations, their emerging brand mentor programs, and showcases the industry-leading brands they work with who are forging natural solutions good for people and planet. You will already see some of their clients’ new product reveals, a service unique to NE where they collaborate with brands to build unique media assets and video collaborations with the raw materials, growers or NE Lab location shots.
You can filter through a wide selection of ingredients with greater search-ability, narrowing searches by botanical, phyto-compound, target application, and much more. And most exciting, you can access their technical team’s research papers, or even begin to build a collaborative one-on-one project through their NPD brief. They will be launching their Innovation Incubation group and an updated Distributor Resource Hub later next year, not to mention another drop of over 100 ingredients in early 2023.
This new interface leverages NE’s wide library of information, product offerings and technical expertise to make ingredient discovery easier and customisable, driven by science and nature.
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If you would like more information or to arrange an interview with NE’s Managing Director Lisa Carroll, phone +61 2 6686 5725 or email marketing@nativeextracts.com
ABOUT NATIVE EXTRACTS
Founded in 2012, NATIVE EXTRACTS Pty Ltd (NE) are pioneering leaders in delivering True to Nature phyto- compound profiles from unique, powerful botanical sources, including breakthroughs in harnessing the natural Vitamin C molecule in an aqueous format with stability over 24 months. While offering an extensive hydrophilic Cellular Extract range, they continue to expand their oil-soluble range of unique native seed oils and infusions. They introduced a world-first blue essential oil, Rainforest Blue, and recently announced their nutraceutical range of world-first Plant EssenXces – nutrient-dense, highly concentrated liquids for ingestion and health-span applications. This new range expands on their early natural Vit C achievements delivering an unprecedented concentration in a liquid, and the ability to hold it at 10% over 24 months.
Based in the Northern Rivers Hinterland region on the Australian east coast with a growing global distribution network, NE operates a conscious manufacturing facility that minimizes energy, water and waste for traceable, transparent, and True to Nature molecules for natural solutions. Manufacturing and production facilities use rain-harvested water, and minimal waste is repurposed or composted. NE is driven to raise inclusion of First Nation skincare brands across the supply chain in the A(ustralian)-Beauty category, running mentor projects and grower collaborations, building industry partnerships, and projects to assist the growth of botanical crop development.
NE holds a unique position as an innovator in science and natural ingredient development, that is conscious of its impact on the people they work with and the environment they operate in, mindful of what they can contribute beyond their business. Backed by rigorous standards of quality control and certified ISO9001:2015, Food Grade and Organic Certified, NE is evolving as a unique Australian Phyto-tech company expanding their ingredient categories to include flavours and postbiotics, and is the industry choice for ingredient commercialization, custom projects and continuous R&D across Cosmetics, Nutraceuticals, Pharmaceuticals, Food & Beverage, and collaborations with highly regarded research institutions.
MORE AT www.nativeextracts.com